Growth · Marketing department01 / 10

Plans, leads, content and ads. One marketing department.

Growth is OTONOMY's marketing department for a Company of One. It learns your business, plans the work, makes the content, runs the ads, finds the leads — and tells you what to do next.

Start with Growth Book a walkthrough
VerifiedMeta Tech Provider
otono.my/g · Today
GrowthNorthside FitnessTodayBring in workOpportunitiesJobsResults
41
New enquiries
▲ 12% vs last month
17
Booked
▲ 4 more than last month
$1,240
Ad spend
of $1,500 this month
$8.38
Cost per lead
▼ 11% — cheaper
Needs you now 3 Next steps
DM
Dana asked for the price
Replied 10 min ago · worth $420
Send the price
KB
Send Karim his quote
Promised yesterday · worth $660
OverdueDo it
5
Approve this week’s posts
They go out on the days you picked
Review
✓ Nothing else is waiting on you.
Where it came from 30 days
Instagram ads
38%
Google Search
27%
WhatsApp chats
18%
Lead Finder
9%
Referrals
8%
Brought in$6,830 ▲ 18%
Today
Northside Fitness
3 things need you
41 new enquiries this month
Dana M.Replied
Asked for the 3-month price
Send the price
Karim’s quoteOverdue
You promised it yesterday
Do itMark doneStop
Approve this week's 5 posts
Review
Today

Plan & Launch interview02 / 10

Eight steps in, a plan you can launch.

A guided interview takes you from Business to Launch: channels, connections, goals, budget, style and three creative concepts. Every answer is saved on our side, so closing the tab loses nothing.

  • Choose from 13 channels, then connect the accounts they need
  • Goals are graded A, B or C against benchmark maths
  • Three concepts — three genuinely different angles — before you launch
otono.my/growth · Plan & Launch
GrowthNorthside Fitness✓ Saved as you go
1Business
2Channels
3Connect
4Goals
5Budget
6Style
7Concepts
8Launch
Channels 13 to choose from
FacebookInstagramTikTokLinkedInXYouTubeGoogle SearchMicrosoftAppleEmailSMSWhatsAppVoice
Connect
Meta · Facebook + Instagram✓ Connected
Google Ads✓ Connected
WhatsApp Business✓ Connected
Budget$1,500 a month
Instagram 40% · Google 35% · Facebook 25%
Goals Graded against benchmark maths
40 new enquiries a month
Typical for a local gym: 25–60
A
Cost per lead under $9
Typical for your channels: $7–14
B
20 new members a month
Typical from your budget: 8–14
C
Shaded band = what is usual · marker = your goal · A is within reach, C is a stretch.
Concepts Three angles
Style · friendly & direct
Before & after
Angle · Proof
Real members, real change
Meet the coaches
Angle · People
The faces behind the gym
Your first week, free
Angle · Offer
One clear reason to come in
Review & launch →

Learn your business03 / 10

Give it your website. It already knows the rest.

Growth reads your website or brochure and pre-fills what it learned — services, prices, hours, audience and tone. Then Setup's Learn your business asks only the questions that fit your kind of business.

  • Pre-filled, never final: you check and edit every answer
  • The questions change with the business type — no delivery questions for a gym
  • Nothing to type twice: the plan and the content start from it
otono.my/g/setup · Learn your business
GrowthNorthside FitnessSetup
Your website or brochure
https://Learn
or a brochurenorthside-brochure.pdf · 4 pages
Home ✓Classes ✓Pricing ✓About ✓Contact ✓
What it learned You check and edit
ServicesMembershipsPersonal trainingGroup classesNutrition plans
PricesFrom $39 / monthDrop-in $12
HoursMon–Sat · 6 am–9 pm
AudienceAdults 25–45, nearby
ToneFriendlyDirect
Learn your business Gym or fitness studio
Only the questions that fit this kind of business.
What do you sell?
—from your site
What does it cost?
—from your site
When are you open?
—from your site
Do you offer a free trial?
—from your site
Who joins?
—from your site
How do people usually book?
Your answerOnly you know
Left out for a gym: delivery area · menu · table booking

SMM Studio · Creative Spot04 / 10

Content that looks like you, on a weekly rhythm.

Creative Spot makes reels, carousels, posts and stories from a weekly mix you set. Style Lock tournaments learn your taste — you just pick A or B — and five clean approvals switch autopilot on.

  • Approving schedules a piece; nothing publishes the instant you tap
  • Style Lock: pick A or B and the next pieces look more like you
  • Five clean approvals switch autopilot on
otono.my/growth/studio · Creative Spot
GrowthNorthside FitnessQueueCreative SpotCalendarInbox
This week Approve to schedule — nothing publishes the instant you tap
Mon
REEL
Review
Tue
CAROUSEL
Review
Wed
POST
Review
Thu
REEL
Review
Fri
STORY
Review
Sat
POST
Review
Sun
REEL
Review
Next week Drafted from your weekly mix
Mon
CAROUSEL
Draft
Tue
REEL
Draft
Wed
POST
Draft
Thu
STORY
Draft
Fri
REEL
Draft
Sat
POST
Draft
Sun
CAROUSEL
Draft
Weekly mixReels 40%Carousels 25%Posts 20%Stories 15%
Autopilot Five clean approvals
12345
0 of 5 approvedAutopilot off
Style Lock Round 2
Which one feels more like you? Each pick teaches the Digital Expert your taste.
ATap to pick
BTap to pick

Video clips & timeline editor05 / 10

Short clips with sound. Edited like a timeline.

Make 3–10 second clips with their own audio, then continue them up to 40 seconds — in 9:16 or 16:9, from 360p to 4K. The concept image can be the opening frame, and a timeline editor mixes the tracks.

  • Four tracks: Video, VO (voice-over), Music and SFX
  • Continued, not cut: a clip carries on from where it stopped
  • Pick the quality for where it will play, 360p to 4K
otono.my/studio · Creative Spot · Video editor
GrowthNorthside FitnessQueueCreative SpotCalendarInbox
Preview 9:16
Concept image
→
opening
frame
0:000:40
New clip With its own audio
Clip length
3 s5 s8 s10 s
3 to 10 seconds per clip
Format
9:1616:9
Quality
360p720p1080p4K
Continue the clip
10 s20 s30 s40 s
Carries on from where it stopped — not cut
Opening frame
✓ Use the concept image
Sound
✓ Own audio, made with the clip
Timeline Video · VO · Music · SFX
0:000:050:100:150:200:250:300:350:40
Video
clips
Clip 1 · 10 s ♪ own audio
Continued +10 s
Continued +10 s
Continued +10 s
VO
voice-over
Voice-over · “Your first week is on us.”
Voice-over · “Come in today.”
Music
bed
♫ Music · upbeat, 120 bpm
SFX
effects

Ads · Meta and Google Search06 / 10

Ads that explain themselves. And stop on your word.

Meta and Google Search managers run your ads — including click-to-WhatsApp ads and lookalike audiences. Intervention rules adjust them, and the Decisions ledger records the reasoning for every change.

  • Rules pause, shift or slow what is not working
  • Every change is in the ledger, with the reason
  • A kill switch stops all spend in one tap
otono.my/growth · Ads · Decisions
GrowthNorthside FitnessMetaGoogle SearchDecisionsRules
$1,240
Ad spend
of $1,500 this month
148
Leads
▲ 22% vs last month
$8.38
Cost per lead
▼ 11% — cheaper
3.4×
Return on ad spend
▲ 0.5× vs last month
96
Chats started
click-to-WhatsApp
● Meta ads manager · connected● Google Search manager · connectedClick-to-WhatsApp · 3 adsLookalike audiences · 1
Decisions Every change, and the reason for it
09:14
Paused the ad set “Winter promo · 18–24”
Cost per lead was $19.20 for 3 days — over 2× your $8.38 goal.
Paused
09:14
Moved $12 a day to the “Meet the coaches” reel
That reel brings leads at $6.10, so the budget follows the cheaper lead.
Budget
Yesterday
Built a lookalike audience of past members
Starts from 412 customers; used by the click-to-WhatsApp ad.
Audience
Yesterday
Added the keyword “gym near me” to Google Search
People searching it already click your competitors’ ads; the cost is within goal.
Keyword
Intervention rules 3 on
IF Cost per lead above 2× goal for 3 days
THEN Pause the ad set
IF Spend running ahead of the daily plan
THEN Slow it down
IF Return above 4× for 2 days
THEN Shift budget towards it
Kill switch
Pauses every ad on Meta and Google in one tap.
Stop all spend

Lead Finder · Outreach07 / 10

Find the people near you. Then reach them properly.

Lead Finder sweeps a map in a grid to list local businesses and places. Triage ranks who is likely to reply, sequences follow up with tracked short links, and broadcasts go out on approved Meta templates.

  • “Reach past customers again” writes only to people last seen 6–18 months ago
  • Sequences and broadcasts — every link is tracked
  • Messages go out on approved Meta templates
otono.my/growth · Lead Finder
GrowthNorthside FitnessLead FinderOutreachSequencesBroadcasts
Lead Finder Sweeping the map in a grid
Offices & clinics· within 3 km of the studioFind
Your studio
0 places found0 listed as leads
Leads found Triaged by likelihood to reply
BusinessTypeTriageOutreach
Harbor PhysioClinicHotWhatsApp
Brightline OfficesOfficeWarmEmail
Cedar DentalClinicWarmWhatsApp
Nova CoworkingOfficeHotWhatsApp
Ridge RealtyOfficeColdEmail
Sequence Tracked links
Day 0WhatsApp
Day 2Follow-up
Day 5SMS + short link
38 clicks tracked
Reach past customers again
214people
Last seen 6–18 months ago — no one else gets this message.
✓ Approved Meta templatePreview message

Opportunities · Next steps08 / 10

Who to talk to now. One button each.

Opportunities ranks people by intent, value and urgency, and gives each one a single Next step. Promises that ran late wait on Today with Do it, Mark done or Stop.

  • The owner app: Today · Bring in work · Opportunities · Jobs · Results
  • A promise closes on a real outcome, not on “sent”
  • Every person shows where it came from
otono.my/g/opportunities
GrowthNorthside FitnessTodayBring in workOpportunitiesJobsResults
Opportunities Ranked by intent, value and urgency
#Who · Where it came fromIntentWorthUrgencyNext step
1KBKarim B.
Instagram ad
$660TodaySend the quote
2SMSara M.
Google Search
$420TodayCall back
3OFOmar F.
WhatsApp chat
$540This weekOffer a trial
4LHLayla H.
Lead Finder
$480This weekSend a reminder
5HNHiba N.
Referral
$300This weekSay thank you
6NRNadia R.
Instagram ad
$390LaterShare the schedule
7TSTony S.
Website
$250LaterAsk a question
On Today Promises that ran late
Send Karim his quote
Promised yesterday, 5 pm
Overdue
Do itMark doneStop
Call Sara back
Promised for today, 11 am
Due today
Do itMark doneStop
Thank Hiba
She sent a friend · promised Friday
Overdue
Do itMark doneStop
A promise closes when it really happened — not when a message was sent.

Owner brief · Ask OTONOMY09 / 10

Five lines every morning. A question on every screen.

A daily five-line brief and a weekly “This week” summary reach you on WhatsApp and as a push. Ask OTONOMY sits on every screen and knows which one you are on — and it only proposes buttons.

  • It never sends, books or spends by itself
  • You tap the proposed button — or you don’t
  • The same words in the app and on WhatsApp
Growth · Northside Fitness
OTONOMY
SUNDAY
This week · Sunday 6 pm
41 enquiries (▲ 9) · 17 booked · $410 spent. Next week: approve the 5 posts and call Sara.18:00
TODAY
Good morning, Sam. Today in five lines:
13 new enquiries overnight — Dana is the warmest.
2Karim’s quote is a day overdue.
3Ads: $41 yesterday, 5 leads, $8.20 each.
4Approve this week’s 5 posts — 2 minutes.
5Reels are bringing twice the leads of posts.
07:30
Message
otono.my/g/opportunities · Ask OTONOMY
GrowthNorthside FitnessTodayBring in workOpportunitiesJobsResults
This week Sunday 6 pm · WhatsApp + push
41
New enquiries
▲ 9
17
Booked
▲ 4
$410
Ad spend
$2,180
Brought in
▲ 12%
Opportunities The screen you are on
Layla H.Replied just now
Karim B.Quote is a day overdue
Sara M.Asked for a call back
Omar F.Looking at a trial
✦ Ask OTONOMY
Knows this screen: Opportunities
Who should I follow up first?
Layla replied 10 minutes ago and asked for the price — she is the warmest. Karim's quote is a day overdue.
Proposed — you tapSend Layla the priceRemind me about KarimNot now
It only proposes. It never sends, books or spends by itself.
Ask about this screen…

Results · Get started10 / 10

Put Growth to work. See what it brought in.

Results shows your leads, bookings, cost per lead and where every piece of work came from. Start with Growth for your own business, or bring it to your clients through the partner program.

Start with Growth See pricingPartner program
otono.my/g/results
GrowthNorthside FitnessTodayBring in workOpportunitiesJobsResults
ResultsWhat Growth brought inLast 30 days
148
Leads
▲ 22% vs last month
47
Bookings
▲ 9 more
$8.38
Cost per lead
▼ 11% — cheaper
$6,830
Brought in
▲ 18%
Leads a day
Where it came from
Instagram ads
38%
Google Search
27%
WhatsApp chats
18%
Lead Finder
9%
Referrals
8%
Enquiry to customer
Enquiries
148
Replied
131
Booked
47
Customers
31
Ways to get work
NameEnq.WonBrought in
Spring trial week6214$2,940
Meet the coaches419$1,880
“Gym near me”336$1,210
Come-back message122$800